Recently we explored some options for updating our approach to educating patients. Take a look to read the post here. Today we want to take a deeper look into one aspect of patient education — vlogs.
You might be familiar with blogs, but vlogs are not quite the same.
So, what are vlogs? Vlogs are the more common term but actually refer to video-based blogs or video blogs. Either way, their content is majority video. You have many options when it comes to vlogging, and we’re going to break down the simple steps to starting one!
Before getting into the specifics of vlogging, here are some stats to consider:
- One-third of online activity is spent watching video.
- 80% of online visitors will watch a video.
- 46% of people said they’d be more likely to seek information about a service after viewing a video.
- Video doubles a person’s time spent on your site.
- Close to 90% of the information our brain processes is visual.
Creating a Vlog
The most important thing to note about creating a vlog is that it must be high quality.
Putting out mediocre content could do more harm than good. So in order to produce valuable and compelling content for your patients, you should write these items on your shopping list:
1. High quality camera
The absolute best would be one with Full HD or Ultra High Definition. But if you don’t have the time or budget to explore those options, it is not a problem. Many popular vloggers use their computer webcam or smart phone camera (assuming both are excellent quality and the latest models).
We’re not talking about a big-Hollywood production here. However, you (or whoever is speaking) should be the focus of the video, and the idea is to avoid unsightly shadows that may be distracting or make the video appear low quality.
While we’re on the topic of producing high-quality content, nothing turns viewers away more than poor audio. If using your own laptop, you should use an external microphone rather than the built-in one.
While the tech gear is important, there are other significant factors to keep in mind, like:
- Background and scene
- Sharing the videos to garner attention and spread education.
When choosing where to record, we recommend using the same spot in all videos to maintain consistency. The occasional video in a different spot is fine, but make it a habit to stay in the same location.
Clean it up
Editing is crucial, but you don’t have to be a pro. Using simple software like iMovie or Windows Movie Maker is sufficient to get the job done. The key here is to make sure the final product looks clean and flows well.
While many people have the “if you build it, they will come” mentality, it doesn’t apply to this scenario.
Even if you make an incredible vlog, you still need to promote it. So build hype and share teaser videos, screen grabs, or even just a quick announcement across your platforms to get the word out. Get your friends and family to promote it on social media. Have fun with it!
Taking on a vlogging project will be an invaluable resource for your patients, and in turn, a way to grow your practice. You can even get some ideas by asking patients what they want to learn and what they’d be interested in.
If you want to learn more about how to expertly market your practice and reach the patients who need you, let’s talk!