Numbers don’t lie. Numbers are saying that LinkedIn is one of the biggest social networks out there. It’s exclusively the largest social network for professionals.
That’s why using LinkedIn to connect with patients is an ideal tool. Still not convinced that digital marketing is the way to go? Check out some fast facts on LinkedIn:
In 2017 there were
- 467 million users
- 106 million active monthly users
- Over 39 million users comprised of students and recent grads
- 1.5 million active LinkedIn groups on the platform
With stats like this, you’d be crazy not to put your practice on this platform. While other social networks like Facebook and Twitter are also popular, it’s undeniable that LinkedIn is making a breakthrough.
According to research more than half American LinkedIn users use smartphones to get the health-related information. When it comes to LinkedIn, you have a variety of ways to engage with patients. Here we’ll break down some productive ways to connect with your audience.
1. Engage Groups
Joining industry-specific groups allows you to interact with patients and providers and take part in discussions by posting to group forums.
This is a more natural and less self-promotional way to engage with patients. It is an opportunity for you to show the human side of your organization, be conversational, ask questions, and weigh in on relevant discussions.
2. Write Influencer Posts
You can post original content stemming from your company’s blog posts. If there was a popular article on your company’s site, rework it into a more personal opinion piece to generate dialogue.
3. Create Showcase Pages
Showcase pages allow followers to subscribe to receive notifications when there are updates or new materials posted. You can use ads here to find patients who could benefit from your services.
4. Open Dialogue with New Contacts
Once you are connected with a new contact, you now have a platform to engage in dialogue. Send a quick thank you note if they accepted your connection request or a short introduction if they added you.
Follow up by offering to answer any questions they may have. You can even invite them to groups of which you are a part or sponsor on LinkedIn directly.
5. Curate Peer-Generated Resources
Society is driven by recommendations from peers today. Before we make any purchasing decision or appointments, we almost always reach out to close contacts to see if they have any experience.
When it comes to healthcare, patients want to hear experiences from other patients.
Doctors and healthcare providers won’t have all the answers. That’s why patients and caregivers are seeking health advice through channels including online discussion forums, blogs, and social media.
Have you been using LinkedIn? What’s worked for you? We want to hear about your experience! Leave a comment below.
If your marketing strategy is lacking, it’s possible some patients need your care and don’t even know about your services. Let The Steeplechase Company help fill in those gaps.
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